THE LEADING VOICE DRIVING A SUSTAINABLE, WORLD-CLASS, TOURISM INDUSTRY IN WA.

Tourism Council Western Australia Ltd (TCWA) is an independent, not for profit organisation, representing the interests of its members. TCWA is governed by members from within Western Australia. As a result, it truly reflects the views of the industry at all levels across the state.

This is achieved through the realisation of TCWA’s objectives.

• Represent the tourism industry as the peak body in Western Australia.
• Promote tourism as a major industry that contributes substantially to the economic and social well being of the State.
• Pursue policies that no single industry sector, association, region or member could be expected to advance on its own and provide advocacy support on key sector issues.
• Promote the development and delivery of quality experiences for visitors in Western Australia through the Australia Tourism Accreditation Program (ATAP) and the WA Tourism Awards.
• Pursue with government, programs and policies that are responsive to the needs of tourism.
• Promote and facilitate special attention to the particular needs of tourism in regional areas.
• Spearhead environmental and indigenous tourism as key platforms for the future sustainability of Western Australian tourism.
• Offer a range of events which provide the opportunity to promote the tourism industry in WA, enable industry consultation and feedback and networking opportunities.