Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia.

The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.

Our Membership

Tourism Council WA directly represents over 1,000 private and public sector members across tourism, including aviation, accommodation, venues, hospitality, tours, attractions and events. The Council is also the peak body for Western Australian regional and industry tourism associations.

Our united business, regional and industry membership endows Tourism Council WA with the collective voice of 3,000 businesses employing over 75,000 people across Western Australia.

Industry Representation

As the voice of industry, Tourism Council WA proudly represents members and promotes the value of tourism to the state economy, environment and the social fabric of local communities.

Tourism Council WA develops evidence-based industry policy on: business regulation; marketing and events; parks and environment; planning and infrastructure; aviation and transport; and workforce development. The Council advocates our policy agenda to government and maintains an active public profile and media presence to communicate critical industry issues.

Industry Development and Accreditation

Our industry development programs assist members to enhance their sustainability and profitability. Tourism Council WA facilitates business and workforce development through training, workshops, site visits, online facilities and our professional team of state-based industry advisors.

The Australian Tourism Accreditation Program is a national business development program based on Quality Assurance principals. Accreditation is a vital industry asset designed to continually improve standards, market quality product and enhance the reputation of tourism destinations. Tourism Council WA delivers accreditation to over 900 tourism businesses across the state.

Western Australian Tourism Awards

The Western Australian Tourism Awards are the most prestigious in the industry, attracting fierce competition, widespread media coverage and strong consumer recognition. Each year 900 guests gather in Perth to celebrate the industrys’ achievements at the Awards Gala night.

Annual Conference and Leaders Roundtable

Our “You’re the Voice” conference is the premier annual gathering of the state’s tourism industry and is attended by national, state and local tourism business and government leaders.

Throughout the year Tourism Council WA also hosts industry networking events, including our Parliament House Function and Leaders Roundtable forums for members to discuss issues with Ministers and key decision makers.