Building Your Brand Through Digital Marketing Workshop (Perth)

- Perth

With daily business activities becoming increasingly enmeshed with the digital world, it is more important than ever to leverage digital marketing to both build and protect your brand online.

Building Your Brand through Digital Marketing is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding in the digital space.

This workshop looks at the aspects of digital marketing that directly affect tourism brands and ultimately, consumer behaviours.

The workshop examines the multilayered topic of online reputation management, focusing on best practice content strategy; social listening; how to make user review websites work for you; and the rise of the social media influencer and what this means for your brand.

  • Introduction to online reputation management
  • Earned, paid and owned media
  • Content strategies
  • Social listening
  • User review websites
  • Social media influencers
  • Working with Tourism Australia and Tourism Western Australia
DATE:
Dec 06, 2017
TIME:
09:00 - 12:00
VENUE:
Four Points by Sheraton Perth
LOCATION:
707 Wellington St
Perth WA 6000
Australia
REGISTRATION DATE: (Open - Close)
Jun 16, 2017 - Dec 01, 2017
Member price $65.00
Non-Member price $130.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Cancellation Policy: Any cancellations made within 4 working days of the scheduled course will not be refunded. Name changes will be accepted. Workshops are subject to meeting minimum numbers. If these are not met, you will receive notification of the cancelled event and your payment will be reimbursed.

Sponsors

Tourism WA
Department of Regional Development

Building Your Brand Through Digital Marketing Workshop (Perth)

- Perth

$65.00 AUD
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