SEO and SEM are hot topics for anyone involved in marketing, and one of the most cost-efficient ways to reach your target audience when they are ready to buy. Are you confident that you’re putting your $$ in the right place? Are you able to confidently see where your web visitors are coming from? This workshop is ideal as a refresher and to upgrade your skills in online marketing strategy, tailored especially for the tourism industry.
Topics covered in the workshop include:
- Online marketing strategy
- Website design and functionality
- Search engine optimisation
- Search engine marketing and online advertising tools and techniques
- How to monitor your website stats through Google Analytics
- Analysis and measurement of online activities
This workshop is ideal for people with a sound understanding of online marketing but want to know more.
Those with experience in specific online areas who want to understand how different channels be integrated.
People who have worked with online marketing for some time and would like to gain fresh approaches.
Note: You will need to bring a laptop and your Google Analytics log in for this session.
If you are attending this workshop, it is not recommended that you also attend Working Smarter Online on the same day, as there is some duplication in materials presented. If your knowledge is at this higher level, there is no need to also attend that preliminary workshop.
ABOUT THE TRAINER – KRISTY BAILEY
Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.
Supported by Royalties for Regions
- May 02, 2018
- 13:30 - 17:30
99 Robinson StBroome WA 6725Australia
- REGISTRATION DATE: (Open - Close)
- Nov 28, 2017 - Apr 27, 2018