SEO and SEM are hot topics for anyone involved in marketing, and one of the most cost-efficient ways to reach your target audience when they are ready to buy. Are you confident that you’re putting your $$ in the right place? Are you able to confidently see where your web visitors are coming from? This workshop is ideal as a refresher and to upgrade your skills in online marketing strategy, tailored especially for the tourism industry.
Topics covered in the workshop include:
- Online marketing strategy;
- Website design and functionality;
- Search engine optimisation;
- Search engine marketing and online advertising tools and techniques;
- How to monitor your website stats through Google Analytics; and
- Analysis and measurement of online activities.
This workshop is ideal for people with a sound understanding of online marketing but who want to know more;
those with experience in specific online areas who want to understand how different channels can be integrated; and people who have worked with online marketing for some time and would like to gain fresh approaches.
Note: You will need to bring a laptop and your Google Analytics log in for this session.
ABOUT THE TRAINER – MEG COFFEY
Meg Coffey is the state’s leading and most sought after social media trainer and public speaker.
She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth).
With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions, and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community, with several engagements as a speaker, lecturer, and panellist and has also been selected to judge several industry awards. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders.
Supported by Royalties for Regions.
- Jul 24, 2018
- 08:30 - 12:30
Four Points by Sheraton
707 Wellington StreetPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Jun 27, 2018 - Jul 19, 2018