Facebook for Business: Insights into Marketing for Tourism

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.

Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Topics include:

  • Facebook for Business: the basics;
  • Pages vs Groups;
  • Insights and analytics;
  • Content strategies;
  • Facebook offers and competitions;
  • Integrating third party apps;
  • An introduction to Facebook advertising and remarketing; and
  • Understanding Insights.

To register for an upcoming Facebook Marketing Workshop click here.

If you are interested in organising a complimentary one-on-one eTourism Coaching Session or Digital Review, click here.

If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.