Media Releases

Tourism needs marketing push as regional towns continue to trail Perth

11 January 2013

Today’s data from the ABS Survey of Tourist Accommodation for the September Quarter 2012 shows the occupancy of regional tourist accommodation remains well behind Perth and mining towns. For the September quarter 2012, hotel occupancy for Perth was 86% while average regional occupancy was 62%.

“Western Australia is relying on the mining boom and is under investing in tourism” said Evan Hall, CEO of Tourism Council WA.

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International tourism slides

5 December 2012

Latest data released by Tourism Research Australia shows that international leisure tourism to Western Australia has dropped by 3% in the past 12 months compared to the a 3% national increase.

“WA has the second lowest state investment in tourism marketing, and we are losing market share to other states” said Evan Hall, CEO of Tourism Council WA.

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Perth Airport WA Tourism Awards celebrate 40 years of excellence

11 November 2012

Over 800 guests gathered last night at Crown Perth to celebrate the 40th anniversary of the Perth Airport Western Australian Tourism Awards, Awards that recognise tourism excellence and reflect the passion and professionalism of tourism operators in Western Australia.

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Sky wars to benefit WA tourism

30 October 2012

Tourism Council WA anticipates fierce competition on WA regional routes following today’s announcement that Virgin will acquire the regional airline Skywest and Tiger Airways. Tourism Council WA believes the takeover is a sign of increased rivalry between Virgin and Qantas in WA.

Tourism Council WA CEO Evan Hall said “greater competition between Qantas and Virgin will keep a lid on WA aviation prices and attract more visitors to regional towns in WA.”

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Funds available to help innovate and improve WA tourism industry

23 October 2012

Tourism Council WA welcomes the announcement of the $48.5 million Tourism Industry Regional Development Fund (TIRF) which will assist tourism businesses in WA to increase the quality and range of visitor experiences.

Businesses can apply for grants from $50,000 to $250,000 to support their investment in tourism industry related accommodation, infrastructure, experiences and facilities.

Tourism Council WA CEO Evan Hall said “this new fund comes from strong advocacy from the tourism industry during the last Federal Budget.”   

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25% federal tax hit on regional tourism

22 October 2012

A 25% increase in visa fees is expected to be announced in the Treasurers mini-budget today. The visa fee increase comes on top of a recent 17% tax increase on international visitors.

The latest tax hit includes the “Backpacker” Working Holiday Visa rising by 25% from $280 to $350. Backpackers are critical to WA regional towns as they travel widely across the state and stay a long time in regional areas.

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Tourism industry welcomes innovative ways to attract international students

18 October 2012

Perth Education City (PEC) has been awarded the 2012 Best Practice/Innovation Award for Excellence in International Education by the International Education Association of Australia for its recent Science Roadshow to Vietnam.

Tourism Council WA congratulate PEC for their effective and innovative destination and education marketing as it is critical in attracting students to Perth and Western Australia.

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Tourism industry wins $7.9 million marketing boost

28 September 2012

Tourism Council WA CEO Evan Hall has welcomed the $7.9 million marketing boost announced by the State Government today. The announcement follows tourism industry calls for a new marketing campaign to promote WA into Sydney and Melbourne.

Tourism Council WA CEO Evan Hall said “Interstate tourism has slumped in recent years and this new marketing campaign is just what we need to get back in the game.”

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Perth Airport WA Tourism Awards celebrate their 40th anniversary

27 September 2012

Finalists in the 2012 Perth Airport WA Tourism Awards were announced tonight at an event at the Esplanade Hotel Fremantle.

Now entering their 40th year, the prestigious awards recognise tourism excellence and reflect the passion and professionalism of tourism operators in Western Australia.

Tourism Council WA CEO Evan Hall said “the quality of finalists shows the Awards continue to flourish into their 40th year.”

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Chinese tourism reaches $150 million in WA

3 September 2012

Latest data released by Tourism Research Australia shows that Chinese visitors to WA spent $154 million after a spectacular 60.4% increase in annual expenditure by Chinese visitors.

The International Visitor Survey also shows that nearly 28,000 Chinese visitors travelled to Western Australia over the last 12 months, a 43.3% increase on the previous financial year. Overall international visitor numbers to WA increased by 2.5%. International business visitors were up 8.2% but international leisure tourists were down -5.6%.

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