Federal Budget supports tourism
12 May 2015
Tourism Council WA has welcomed the Federal government’s allocation of $36.7 million in additional funding for Tourism Australia in tonight’s Budget.
Tourism Council WA CEO Evan Hall said the funding, which would support marketing activities abroad, would enhance Australia’s attraction to overseas guests while the Australian dollar was low.
“It is pleasing to see the Federal government supporting its identification of tourism as one of five National Investment Priorities by allocating this additional funding,” Mr Hall said.
“Promoting Australia to overseas markets, including traditional European markets and the growing Chinese market, as a good value and exciting destination will result in more visitors to the country, which will result in more economic output and jobs across the sector.”
Tonight's Federal Budget includes an $8.6 million increase in government appropriation for Tourism Australia in 2015/16 and a total increase of $36.7 million over the forward estimates.
Mr Hall said it was important for the additional funding to be used to promote all of Australia, not just the east coast.
"It is imperative that this additional funding be used to promote Western Australia as well as the east coast, particularly focusing on the west as Australia's gateway to Asia," Mr Hall said.
“Tourism is proving itself to be an industry of the future for Australia. The Federal government is showing confidence in the industry’s ability to grow in the coming years through these funding allocations."
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