Industry drives local tourism boom

16 March 2016

Western Australia is experiencing a tourism boom as the industry offers better value holidays, encouraging locals to travel at home.

The latest figures from the National Visitor Survey show that in 2015 the number of intrastate overnight visitors grew by 8.5 per cent to more than 7 million. The expenditure by overnight intrastate visitors grew by 15.8 per cent to more than $3.7 billion last year.

Tourism Council WA CEO Evan Hall said the low Australian dollar was making the WA Staycation far more appealing.

“Locals know that WA is a great holiday destination with amazing experiences on offer,” he said.

“Industry has responded to the economic conditions by offering better value accommodation, tours and hospitality.

“By offering a more competitive tourism product, the Western Australian tourism industry is encouraging people to holiday at home in increasing numbers.

“The figures show that more and more people are seeing their home state as a great value destination for their next holiday.”

Mr Hall said it was important for this message to be spread to interstate and international markets.

“Unfortunately other states are doing better, attracting more interstate and international visitors,” he said.

“While Western Australians clearly know what a great place this State is for a holiday, we need to invest more in destination marketing and events to attract our share of interstate and international visitors.

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