Investment in Visitor Centres will create regional jobs
22 January 2016
Tourism Council WA welcomes the State government’s investment in Visitor Centres through the Regional Visitor Centre Sustainability Grants Program.
More than $1 million will be shared by 39 visitor centres to help the valuable centres continue their great contribution to tourism in WA well into the future.
Tourism Council WA CEO Evan Hall said WA’s network of Visitor Centres made a significant contribution to the State’s economy, encouraging visitors to stay longer and spend more in the region they visit.
“Economic analysis shows Visitor Centres inject $117 million into the State economy each year, as well as creating more than 900 local jobs,” Mr Hall said.
“Recent research, commissioned by Tourism Research Australia and Tourism WA, and carried out by Metrix Consulting, revealed that Visitor Centres encourage visitors to spend $104 extra per trip.”
The research also showed there were more than 1.1 million visits to WA Visitor Centres in 2014, and an overwhelming majority of surveyed users believed the Centre was an important part of their overall visitor experience. A majority of surveyed users also said they knew more about things to see and do in the location as a result of visiting the Centre.
Mr Hall said Visitor Centre staff were often the greatest advocates of their local region, upselling their town or surrounding areas to the benefit of local businesses.
“Visitor Centres are, beyond doubt, a highly valuable asset for the WA economy, and this grant funding will allow many Visitor Centres to ensure they can continue to service visitors well into the future despite the increasing challenges they face,” he said.
“We look forward to seeing the outcomes of the projects funded through these grants.”
To find Visitor Centres in Western Australia, visit www.visitorcentreswa.com.au.
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