Tourism boost needed to stop job slump
9 July 2015
Tourism can be the saviour for the State’s employment problems as figures reveal the jobless rate has reached its highest level this year.
Figures from the Australian Bureau of Statistics show the unemployment rate rose from 5.1 per cent in May to 5.8 per cent in June, meaning more than 11,000 Western Australians joined the ranks of the unemployed.
Tourism Council WA CEO Evan Hall said boosting tourism would result in more jobs for more Western Australians as the mining sector slows down.
“Increasing the amount of interstate tourists who come to WA by ten per cent will result in almost 1,000 new jobs in the State,” he said.
“For every 130 interstate tourists who visit Western Australia, one new full time job is created. This means that every time an A330 lands in Perth, two full time positions are generated for people in WA.”
In order to boost tourism, Mr Hall said it was imperative to invest in marketing to attract interstate leisure tourists and more conferences and business delegates.
“Investing in attracting more leisure and business visitors will not only create jobs, but will have the added benefit of filling the large number of hotel rooms currently either under construction or planned to be built over the next few years,” Mr Hall said.
Mr Hall said the State’s tourism industry had recently demonstrated its ability to grow rapidly, as the low Australian dollar encourages more people to holiday at home and more international travellers to venture overseas.
“Now is the time to pick up the pace and grow the State’s tourism industry to make inroads into WA’s chronic unemployment problem,” he said.
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