Visitor Centres prove valuable economic asset for WA
23 September 2015
Western Australia’s network of Visitor Centres makes a significant contribution to the State’s economy, injecting $117 million annually and creating more than 900 local jobs.
Research commissioned by Tourism Research Australia and Tourism WA, carried out by Metrix Consulting, reveals that Visitor Centres encourage visitors to do more and stay longer in the region they visit, meaning visitors spend more during their stay.
Tourism Council WA CEO Evan Hall said the research proved Visitor Centres were a valuable asset for the WA economy.
“We already knew that Visitor Centres were central to the social cohesion and community values of many regions and towns through Western Australia,” Mr Hall said.
“Not only do Visitor Centres provide information on their local area, they often provide community services on weekends and public holidays when other amenities are closed, and are critical during emergencies such as bushfires.
“Visitor Centre staff are also great at promoting the values of their local region and upselling to the benefit of local businesses.
“Now, through this research, we know the influence Visitor Centres have on our State’s visitors – encouraging them to spend $104 extra per trip as a result of their trip to the Centre.”
The research also showed there were more than 1.1 million visits to WA Visitor Centres in 2014, and an overwhelming majority of surveyed users believed the Centre was an important part of their overall visitor experience. A majority of surveyed users also said they knew more about things to see and do in the location as a result of visiting the Centre.
To find Visitor Centres in Western Australia, visit www.trustthei.com.au.
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