Winning back tourists from the east coast
11 November 2013
Latest data released today by Tourism Research Australia shows that domestic tourism (interstate and intrastate) into WA is up by 10% to 6.768 million visitors over the 12 months to September 2013. The increase injecting an additional $195 million into the Western Australian economy.
The National Visitor Survey showed the strongest growth came from a 27% increase in interstate leisure tourists, with 343,000 visiting Western Australia.
“Increased marketing and lower hotel rates are driving the increase in interstate tourism” said Tourism Council WA CEO Evan Hall.
“These results show state investment in marketing WA can bring back the lost tourist dollars” said Mr Hall.
“However we are still down from the 431,000 interstate leisure visitors that we used to get in 2007” said Mr Hall.
“Now is the time for the government to invest the remaining $15 million in promised tourism funding and deliver an economic boost across WA” said Mr Hall.
“We can significantly increase this result with further marketing that entice the visitors back to the WA regions” said Mr Hall.
“Tourism Council WA are looking for steady and constant funding to promote WA’s extraordinary tourism regions into interstate markets” said Mr Hall.
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