With more than 15 years’ experience in the tourism industry, Catrin is the Chief Executive Officer of Australia’s South West, one of the State’s Regional Tourism Organisations. Catrin brings strong leadership, proven strategic implementation and effective stakeholder engagement skills to the organisation and region. Catrin’s industry representation includes Committee Member of WA Branch of the Australian Tourism Export Council, previous board member of Australia’s South West, involvement in key industry project areas such as aviation, cruise and film as well as various collaborations with industry stakeholders in developing Memorandums of Understanding to increase co-operation and reduce duplication in destination marketing. Previously, Catrin was Sales and Marketing Manager at Abbey Beach Resort as well as running her own small business. Catrin holds a Bachelor of Arts (Hons) in International Management and Business Administration.