SEO and SEM are hot topics for anyone involved in marketing, and one of the most cost-efficient ways to reach your target audience when they are ready to buy. Are you confident that you’re putting your $$ in the right place? Are you able to confidently see where your web visitors are coming from? This workshop is ideal as a refresher and to upgrade your skills in online marketing strategy, tailored especially for the tourism industry.
Topics covered in the workshop include:
- Online marketing strategy
- Website design and functionality
- Search engine optimisation
- Search engine marketing and online advertising tools and techniques
- How to monitor your website stats through Google Analytics
- Analysis and measurement of online activities
This workshop is ideal for people with a sound understanding of online marketing but want to know more.
Those with experience in specific online areas who want to understand how different channels be integrated.
People who have worked with online marketing for some time and would like to gain fresh approaches.
Note: You will need to bring a laptop and your Google Analytics log in for this session.
If you are attending this workshop, it is not recommended that you also attend Working Smarter Online on the same day, as there is some duplication in materials presented. If your knowledge is at this higher level, there is no need to also attend that preliminary workshop.
ABOUT THE TRAINER – MEG COFFEY
Social media strategist, brand marketing specialist, public speaker, and coach, Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries, particularly tourism and hospitality. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients. As a public speaker, Meg demystifies today's fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottom line through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful.
Supported by Royalties for Regions
- Mar 08, 2018
- 13:30 - 17:30
TBCExmouth WA 6707Australia
- REGISTRATION DATE: (Open - Close)
- Nov 28, 2017 - Mar 01, 2018