Western Australians re-embrace the great regional holiday
15 June 2016
The latest figures from the National Visitor Survey show that in the 12 months to March 2016 intrastate visitor numbers grew 12.4%, and their spending grew 26.2% to $4 billion, as Western Australians reembraced the holiday at home.
The growth in intrastate visitor numbers was driven by leisure visitors (up 17.9%) and business travellers (up 19%). Tourism Council WA CEO Evan Hall said the low Australian dollar, lower cost of fuel and good value food and accommodation was making the WA regional holiday highly appealing.
“Last summer saw Western Australians re-embrace the great regional WA holiday,” he said
“We’ve had a mini regional tourism boom as Western Australians opted for a regional WA holiday over Bali.
“Western Australians travelling to the South West were up 23% and to the North West were up 22%.
“By comparison, there was only a 3% growth in Western Australians visiting Perth.”
$100 million lost as Perth and Interstate Leisure Tourism Struggle
Unfortunately interstate visitor spending was down $102 million (-7.3%). This was in part due to a 23.5% decrease in interstate leisure tourist spending.
“While Western Australians were enjoying regional WA, we are continuing to lose interstate leisure tourists and dollars,” said Mr Hall
“Locals know that WA is a great holiday destination with amazing experiences on offer, but I think it’s time to tell the rest of Australia.
“We encourage all Western Australians to get behind the Just Another Day in WA campaign.
“Next time you’re enjoying life in WA take a photo and tell your story on social media using the #justanotherdayinWA.
“Not only will you be celebrating our great State, but you will help attract visitors, tourism dollars and jobs to WA.”
- Ends -