Perth Cable Car would create 340 tourism jobs

28 April 2016

Tourism Council WA has today released a report showing a Perth Cable Car would inject $30.5 million in new tourism spending into the State economy and create 340 jobs across WA.

Launching Tourism Council WA’s Missing Pieces: Perth Cable Car document, CEO Evan Hall said Perth needed a major attraction to bring together new developments such as Perth Stadium, new hotels, Elizabeth Quay and other major precincts.

“What is missing is a signature attraction which will become the city’s must-do experience, encouraging more visitors to stay longer and spend more,” he said.

“A Perth Cable Car from Elizabeth Quay to Kings Park would increase the appeal of Perth as a destination.”

Tourism Council WA believes that the building and operation of the Perth Cable Car can be fully funded by the private sector.

“We do not need government funding, we do not want government funding. The Cable Car should be a commercial enterprise,” Mr Hall said.

Analysis shows the Perth Cable Car could carry 648,000 riders each year and bring $30.5 million in new tourism spending to WA.

“Research shows that visitors to Australian capital cities who use tourist rides and man-made attractions, like cable cars, stay longer in their destination,” he said.

“This additional expenditure is a conservative estimate, as it only takes into consideration the additional expenditure from visitors extending their stay – there would also be further expenditure from new visitors who are drawn to Perth by this unique attraction.”

Independent economic analysis by AECGroup showed the additional tourism expenditure generated by a Perth Cable Car would create approximately $39.2 million in gross value added activity, $0.71 million in State taxation revenue and 340 jobs.

Mr Hall said it was imperative for the State Government to bring together all relevant agencies involved in approving the Perth Cable Car in a whole-of-government approach to select the route and expedite the approvals process.

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