Tourism can be saviour as 14,000 join job queue

14 January 2016

Tourism will be a growing source of jobs for Western Australians in the future, as more than 14,000 people joined the job queue in the State over the past twelve months.

The latest unemployment trend estimates from the Australian Bureau of Statistics show the number of unemployed people in WA grew by 14,000 from December 2014 to December 2015, from around 78,000 to more than 93,000.

Tourism Council WA CEO Evan Hall said tourism created at least 3,000 jobs in WA in the same period.

“Tourism employs more than 94,000 people in Western Australia, with the number of people employed in the industry growing by thousands each year,” Mr Hall said.

“Total visitor spending in WA grew by $750 million in the twelve months to September 2015 – Tourism Council WA estimates this would have injected at least 3,000 additional jobs into the State economy.”

With the Australian dollar remaining comparatively low, and more people choosing to holiday at home, conditions are ripe for more local jobs to be created, according to Mr Hall.

“While the growth in intrastate travel is an encouraging sign for jobs growth in the WA tourism sector, Western Australia lags behind the other States when it comes to growth in tourism,” Mr Hall said.

“It is important to bring in international and interstate visitors who bring in external tourism dollars and will contribute to greater growth in visitor spend and therefore local jobs.”

Western Australia must maintain its market share in international visitors and attract more interstate visitors if it wants to capture the Australia-wide boom in tourism and realise the employment opportunity of the sector.

“This requires both consistent and effective marketing of Western Australia as a destination to entice visitors,” Mr Hall said.

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