2018 Categories

Below is the categories for 2018 Awards Program. Category Toolkits, including tips and suggestions of what to include in your answers, will be sent to entrants once they nominate.

NATIONAL CATEGORIES

Gold medallists in the following categories will progress to represent Western Australia at a national level.

1 | MAJOR TOURIST ATTRACTIONS

Sponsor: Tourism WA
This category recognises natural or built tourist attractions that attract amongst the highest visitor numbers during the qualifying period for Western Australia.
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2 | TOURIST ATTRACTIONS

Sponsor: Hello Perth
This category recognises natural or built tourist attractions that attract significant visitor numbers during the qualifying period for Western Australia.
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3 | MAJOR FESTIVALS & EVENTS

Sponsor: What's On
This category recognises festivals, events and exhibitions that attract over 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create substantial economic impact for the destination.
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4 | FESTIVALS & EVENTS

Sponsor: Department of Local Government, Sport & Cultural Industries
This category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the destination.
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5 | ECOTOURISM

Sponsor: Parks and Wildlife Service
This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
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6 | CULTURAL TOURISM

Sponsor: Department of Local Government, Sport & Cultural Industries
This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.
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7 | QANTAS AWARD FOR ABORIGINAL & TORRES STRAIT ISLANDER TOURISM

Sponsor: Qantas & WAITOC
This category recognises Aboriginal and Torres Strait Islander tourism operations that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
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8 | SPECIALISED TOURISM SERVICES

Sponsor: Guru Productions
This category recognises the outstanding delivery of specialised or distinct tourism product/service that enhances the visitor experience and integrate with other tourism products. This category is only open to those businesses who do not meet the criteria of any of the other award categories. Entrants in this category could include – but not limited to – service providers, shopping precincts, retailers, online information and booking systems, member services, money exchange services, language and interpreter services.
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9 | VISITOR INFORMATION SERVICES

Sponsor: RAC Parks & Resorts
This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.
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10 | BUSINESS EVENT VENUES

Sponsor: Perth Convention Bureau
This category recognises venues who provide high-quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.
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11 | MAJOR TOUR & TRANSPORT OPERATORS

Sponsor: Budget Car & Truck Rentals
This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual full-time equivalent employees.
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12 | TOUR & TRANSPORT OPERATORS

This category recognises a significant contribution to tourism through the combined provision of touring and transport services. It is open to businesses with fewer than 15 annual full-time equivalent employees.
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13 | ADVENTURE TOURISM

Sponsor: RAC Parks & Resorts
This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.
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14 | DESTINATION MARKETING

Sponsor: Countrywide Publications
This category recognises creativity and innovation in fully integrated destination marketing activities. This category is open to Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, local government and marketing alliances.
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15 | TOURISM RESTAURANTS & CATERING SERVICES

Sponsor: Tourism WA
This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry.  It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.
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16 | TOURISM WINERIES, DISTILLERIES & BREWERIES

Sponsor: Vanguard Press
This category recognises wineries, distilleries and breweries that offer a cellar door experience and create a significant contribution to tourism.
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17 | CARAVAN & HOLIDAY PARKS

Sponsor: Caravan Industry Association WA
This category recognises excellence in caravan or holiday parks that offer cabin and tenting accommodation and enhance the tourism experience in the destination.
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18 | HOSTED ACCOMMODATION

This category is open to owner/operator accommodation providers offering a high degree of personal contact with guests. Entry is open – but not limited to – bed & breakfast, farm stay, cottage or other intimate, boutique, colonial or heritage accommodation.
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19 | UNIQUE ACCOMMODATION

Sponsor: Bailiwick Legal
This category is open to properties developed around unconventional accommodation infrastructure. The focus of this award is on the uniqueness of the tourism experience. Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.
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20| SELF-CONTAINED ACCOMMODATION

Sponsor: Quick Slip Frames
This category recognises operators of a quality standalone self-contained property offering guests with non-serviced accommodation and the freedom of self-sufficiency. Properties may include cabins, lodges and houses. Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product. For companies that are managing multiple self-contained properties, it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.
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21| STANDARD ACCOMMODATION

Sponsor: Commonwealth Bank
This category is open – but not limited to – motels, hotels, self-catering, cabins, backpackers and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.
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22 | DELUXE ACCOMMODATION

This category is open to properties who achieve a deluxe guest experience which includes a wide range of facilities and superior design qualities, typically complemented by service standards that reflect the varied and discerning needs of the guest.
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23 | LUXURY ACCOMMODATION

Sponsor: Vanguard Press
This category is open to properties that typify luxury across all areas of operation. Guests should enjoy an extensive range of facilities and comprehensive or highly personalised service relevant to the accommodation type. Properties at this level will display excellent design quality and attention to detail.
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24 | NEW TOURISM BUSINESS

Sponsor: Gallagher
This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.
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25 | EXCELLENCE IN FOOD TOURISM

Sponsor: Tourism Australia
This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in Western Australia featuring Western Australian produce as the core component.
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WA ONLY CATEGORIES

Gold medallists in these categories will not progress to the National Awards.

26 | EXCELLENCE IN CHINESE TOURISM

Sponsor: China Ready & Accredited
This category recognises excellence in a tourism business’s ability to attract and service the China market in Western Australia.
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27 | EXCELLENCE IN TOURISM EDUCATION & TRAINING

Sponsor: Guru Productions
This category is open to individual tourism businesses and tourism education and other registered training providers working to raise professional standards within the tourism industry by delivering tourism training, including online.
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28 | EXCELLENCE IN LOCAL GOVERNMENT TOURISM

Sponsor: WA Local Government Super
This category is open to all local government authorities and recognises excellence in tourism planning, the provision of tourism facilities and services, marketing, event development and management, and the overall contribution made both locally and overall to their State/Territory’s tourism industry.
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29 | INDIVIDUAL EXCELLENCE IN CUSTOMER SERVICE

This Award is for an individual who demonstrates outstanding, high-quality, personable customer service in the course of their employment in the WA tourism industry.
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30 | INDIVIDUAL EXCELLENCE IN ABORIGINAL TOURISM

This Award is for an individual who demonstrates an ongoing commitment to excellence in Aboriginal tourism through storytelling, culture sharing and the development of Aboriginal tourism businesses and the broader industry.
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31 | FACET GOLDEN GUIDE AWARD

Sponsor: Parks and Wildlife Services
The aim of this Award is to acknowledge individual excellence in tour guiding and raise the profile of this important profession. This category recognises the significant contribution quality tour guides make in providing memorable experiences to visitors through interpreting the natural and cultural environment in a responsible manner.
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32 | SIR DAVID BRAND YOUNG ACHIEVER MEDAL

This Award recognises a person that has demonstrated extraordinary, personal and professional achievements and made a significant contribution to the Western Australian tourism industry.
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33 | SIR DAVID BRAND MEDAL

Sponsor: Qantas
This Award recognises a person that has demonstrated extraordinary, personal and professional achievements and made a significant contribution to the Western Australian tourism industry.
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34 | SIR DAVID BRAND AWARD FOR TOURISM

Sponsor: City of Perth
This award recognises the outstanding achievement by an organisation in promoting or servicing the Western Australian tourism industry.
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