Capitalise on low dollar for jobs, growth

27 January 2015

The tourism industry can capitalise on the Australian dollar falling below 80 US cents, but needs the State government to invest in marketing, according to TCWA CEO Evan Hall.

With such a competitive exchange rate, overseas trips are less appealing to Australians and overseas visitors are more likely to travel to the country.

“This can be a boom time for tourism in Western Australia – more Australians are likely to travel in WA and more international visitors are taking advantage of the low dollar,” Mr Hall said.

“The low dollar, combined with more affordable accommodation in Perth, has made us great value for tourists.

“However, to take full advantage of the situation we need to promote WA as an extraordinary and affordable destination.

“This is the time to increase investment in marketing and convert the low Australian dollar to tourist dollars and jobs.  

“As jobs in the mining sector drop off and the State looks for its next boom industries, it makes sense to fund the industries which will create employment opportunities in the future.”

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