Time to promote Western Australia as a good value holiday
19 December 2014
The State government can take advantage of competitive accommodation rates across the State and promote Western Australia as a good value holiday destination to interstate and international markets, according to Tourism Council WA CEO Evan Hall.
Figures released by the Australia Bureau of Statistics today show that accommodation occupancy rates fell from 68 per cent to 63 per cent in the 2013-14 financial year, while the average room rate fell from $191 to $184.
This was largely driven by a decline in the resources sector and a drop off in corporate travel, with accommodation providers in Perth CBD and mining towns like Port Hedland most affected, Mr Hall said.
“These figures indicate a return to more normal trading conditions for accommodation following the peak of the resources boom, and means hotels in the State are now more competitively priced,” he said.
“Industry is coming to the table with good room rates and the economy is coming to the table with a competitive exchange rate.
“Now is the best time for the State government to invest in marketing Western Australia as a good value destination to bring in leisure tourist dollars.”
Tourism in Western Australia generates more than 91,000 jobs and is worth more than $7 billion to the State’s economy. The State government has set a target to double the industry’s worth by 2020, with marketing central to achieving the goal.
“There is no point in having good deals on accommodation if we don’t tell the world they are available,” Mr Hall said.
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