Chinese tourism reaches $150 million in WA

3 September 2012

Latest data released by Tourism Research Australia shows that Chinese visitors to WA spent $154 million after a spectacular 60.4% increase in annual expenditure by Chinese visitors.

The International Visitor Survey also shows that nearly 28,000 Chinese visitors travelled to Western Australia over the last 12 months, a 43.3% increase on the previous financial year. Overall international visitor numbers to WA increased by 2.5%. International business visitors were up 8.2% but international leisure tourists were down -5.6%.

Tourism Council CEO Evan Hall said “Perth Airport, Crown Perth and the State Government have done a great job investing in Chinese tourism.”

“The growth in Chinese visitors has been spectacular” said Mr Hall “but Perth needs to do more to get ready for Chinese tourism.”

Tourism Council WA believe State and Local Government needs to work with the tourism industry to get ‘China Ready’ including:

  • Chinese signage in tourism precincts such as Barrack Square and Kings Park.
  • Cultural awareness training for taxi drivers.
  • Mandarin speaking tour guides and audio/visual guides at tourist attractions.
  • ‘China Ready’ training for the tourism industry.

“We must show our Chinese guests a great time, so they will promote WA to their family and friends when they get back home” said Mr Hall.

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