Staff

Evan Hall

Evan is an economist with extensive experience in federal and state advocacy. A recognised tourism industry leader, Evan joined Tourism Council WA in May 2011 following five years at the Tourism & Transport Forum as National Policy Director.

Evan was previously an elected official with the Community & Public Sector Union, directing federal advocacy campaigns on immigration, customs and quarantine issues and in the commercial broadcasting and telecommunications sectors.

Leslee is an award-winning and experienced communications professional, specialising in media relations, writing and copy editing, and social media management. Her previous roles include Communications Officer for an agricultural advocacy group and journalist for a major regional newspaper, and she holds a Bachelor of Arts with Honours in History from UWA as well as a Graduate Diploma in Journalism from Curtin University.

Jayde joined Tourism Council WA in 2018, following almost 10 years’ experience in the tourism industry. Starting her career at the front desk of a small tour operator, Jayde has since spent her time working within the areas of Business Development, Sales, Marketing and Management for successful WA tour operators. She holds a Bachelor of Commerce (Marketing & Public Relations) Degree from Curtin University, and a Diploma in Management from the Australian Institute of Management.

Julia Tolj joined the Tourism Council WA in 2013, with many years experience in the tourism and hospitality industry. Primarily in sales and marketing within hotels, her previous employers include Accor and Intercontinental Hotels in Perth and Sydney. She has most recently spent several years lecturing in Tourism and Events at Central Institute of Technology.

Rebecca began work experience with Tourism Council WA in 2015 after she had completed her Bachelor of Tourism Management at Edith Cowan University with a minor in Marketing. Rebecca became an industry advisor in July 2016. Rebecca has an extensive background in customer service, having worked in retail and events for more than 10 years.

Alana began working with Tourism Council WA in 2016.  She has a Bachelor of Commerce with majors in Marketing, Tourism, Hospitality and Event Management from Curtin University. Alana has worked in a range of industries including hospitality, tourism, retail and administration. She has a strong passion for the tourism industry with emphasis on small business development.

Julie has been successfully managing the Awards program since 2007 after years of working in the events management industry. Her role includes Awards administration, nominations, entrant support, coordination of the judging panel as well as organising the Gala Dinner.

Laura began working with Tourism Council WA in 2016 as an events intern while completing her Bachelor of Commerce with majors in Tourism, Hospitality and Public Relations at Curtin University. In 2017 she accepted a full time position with the Council as the Events and Office Administrator. Laura has worked in a range of roles across the tourism industry and has a passion for regional tourism. 

Brooke began work experience with Tourism Council WA in 2017 after she had completed her Advanced Diploma of Travel and Tourism from North Metropolitan TAFE, Perth. Through her studies she was awarded with the SKAL International Top Student Award for the South West Region and a Certificate of Excellence. Brooke became an Industry Advisor in February 2018.  Prior to this, Brooke worked as a Travel Consultant for the WA Visitor Centre in Perth, plus has a background in administration, customer service and retail.

Ellen joined Tourism Council WA in February 2018 after graduating with a Bachelor of Hospitality and Tourism Management from Edith Cowan University. She has a strong passion for tourism in WA and is particularly interested in ecotourism, destination marketing and consumer behaviour. Ellen has volunteered at various festivals and events over the years where she gained valuable insights into the industry. Ellen has a background in sales and customer service and has worked in various retail roles for more than ten years.

Marketing Strategist and Managing Director of One Eighty Marketing, Kristy Bailey has more than 15 years’ experience in strategic marketing, communications and PR within the Tourism industry. Kristy holds a range of qualifications including a Diploma in Tourism and a Post Graduate Marketing Certificate and is currently completing her Masters in Marketing.  She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Lecturing Tourism with Challenger Institute, Kristy also has assisted in the personal development and education of young Australians entering the tourism industry.

Meg Coffey is the state’s leading and most sought after social media trainer and public speaker.
She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth).
With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions, and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community, with several engagements as a speaker, lecturer, and panellist and has also been selected to judge several industry awards. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders.
Meg is a go-to source for media outlets and regularly appears as an industry expert on 6PR and Channel 9.

Sally has worked in senior roles in the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, Executive Officer of Tourism Council Western Australia and National Manager of the Australian Tourism Accreditation Program Ltd. Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program.

Sally has worked for the Sheraton Group Perth, the Esplanade Fremantle, Grande Forte Oxfordshire and Pinkerton Events in the UK and Scotland. She has lectured at Curtin University in Tourism Marketing and is an Aussie Host trainer.

Sally was the international award winner of the Pacific Asia Travel Association (PATA) Face of the Future and has been a tourism representative on numerous advisory boards and committees for DPAW, PATA, Rottnest Island, Tourism WA, WAITOC, WA Hospitality and Tourism Industry Training Council, Disability Services and Department of Consumer and Employment Protection.