Tourism Marketing

There are many marketing avenues that you can pursue, however trying to decide which ones will work for you can be the difficult.

Are you going to start a public relations strategy, target the international market by attending trade and consumer shows, or focus on online marketing. 

Whatever marketing avenues you decide to pursue just remember to plan ahead and develop a strong marketing strategy.

 

ONLINE MARKETING

Having your own website is a crucial part of any marketing strategy, it should be considered as important as your brochure. Your website should be enjoyable to visit and be updated regularly to attract repeat visitors.  Read more...

 

TRADITIONAL ADVERTISING

Advertising is all about keeping it simple and uncomplicated. You need to captivate your consumers and instantly grab their attention. Read more...

 

BROCHURES

Brochures should do more than describe the how, what, where and when of your business; they need to be visually appealing and convey the right amount of information to stimulate interest and demand.  Read more...

 

TRADE AND CONSUMER SHOWS

Trade and consumer shows provide tourism operators and organisations the opportunity to promote their business and region. They are a cost-effective means of servicing a large number of potential clients in a short period of time.  Read more...

 

MEDIA AND PUBLIC RELATIONS

There are opportunities to promote your tourism product through the media and trade visits (famils). By following some general guidelines you can maximise the benefits from their involvement and open up new marketing opportunities.  Read more...

 

NETWORKING AND MEMBERSHIPS

It is important to network, especially in the early stages of your business. Tourism is all about relationships and making people aware of what you offer. We've put together some suggested ways on how to build relationships in the tourism industry.  Read more...

 

PACKAGING AND BUNDLING

Travellers are increasingly taking advantage of the ease of mobile devices when planning their holiday and during their adventure. How consumers use their mobile devices (smart phones or tables) for travel. Read more...

 

MONITORING YOUR MARKETING

It is vitally important to monitor all your marketing activities to help you determine what is working and what isn't. Read more...