Tourism Council WA delivers a range of training workshops throughout Western Australia. These workshops are short, practical and relevant to the tourism industry, and are suitable to both frontline staff and managers.
The Customer Service WAy – Drive business and revenue through improved customer service and sales technique.
China Ready – Get your business ready to attract and service the growing Chinese visitor market.
Tourism Awards Workshop – Enter the Tourism Awards with a competitive submission.
Tourism BOOST: An Introduction to Tourism – Understand and participate in the industry and discover the essential elements to promote your business.
Media & Public Relations – Make the most of your media and public relations strategy through effective communications and PR.
Marketing with Strategy – Develop an in-depth marketing plan and strategize how to effectively deliver it to your customers.
Online Distribution – Discover how to promote your product and reach millions of potential customers through online distribution channels.
International Marketing – Expand your markets and increase revenue by targeting international customers.
Working Smarter Online - Develop your basic online presence via key websites, Google and key social media.
“The recent digital workshops with Kristy were outstanding. And terrifying. Every time I think I’m on top of things I learn more stuff that I should be doing in the digital world. I’ve got two pages of ‘things to do’ and slowly working my way through them. I really appreciate these workshops and the ability to learn and develop at such a reasonable cost.” - Sean Blocksidge, Margaret River Discovery Co.
"I always enjoy Meg's courses as she is engaging, informative, and explains everything so well." - Zoe Morgan, Mandurah & Peel Tourism Organisation
Digital eTourism Workshops
Websites, SEO/SEM and Google Analytics – Upgrade your digital marketing with advanced SEO, social media and eTourism techniques.
Facebook for Business: Insights into Marketing for Tourism - Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights.
Advanced Facebook for Business: Indepth Advertising with Strategy - Running effective Facebook campaigns, how to set up and monitor remarketing campaigns and developing a content strategy.
Building your brand through Digital Marketing - Topics include major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy.
Digital Marketing: Major Platforms & Trends - This intermediate workshop seeks to simplify this process and looks at the world outside of Facebook exploring emerging platforms, management tools, trends and game-changers for the year ahead.
Content Marketing - Find out the essentials to ensure you utilise social media for your business efficiently and strategically. Take the next step of what and how to develop content for your different platforms.
Photography for Tourism - Become a more confident self-photographer, and learn basic photography skills and how to apply them to your business's social media and digital marketing.
eTourism Coaching and Digital Reviews
Click here to find out more about Tourism Council WA’s eTourism Coaching and Digital Reviews, which can enhance your business’ online presence.
Tour Guide Training
Tour Guide Training is available through Global Gypsies Tours & Training. Click here for more information.