Websites, SEO/SEM & Google Analytics

eTourism Marketing is critical to attracting and retaining customers, bookings and sales. Tourism Council WA's series of eTourism Workshops will establish and develop your online presence and digital marketing channels.

Websites, SEO/SEM & Google Analytics 

SEO and SEM are hot topics for anyone involved in marketing, and one of the most cost-efficient ways to reach your target audience when they are ready to buy. Are you confident that you’re putting your $$ in the right place? Are you able to confidently see where your web visitors are coming from? This workshop is ideal as a refresher and to upgrade your skills in online marketing strategy, tailored especially for the tourism industry.

Topics covered in the workshop include:

  • Online marketing strategy;
  • Website design and functionality;
  • Search engine optimisation;
  • Search engine marketing and online advertising tools and techniques;
  • How to monitor your website stats through Google Analytics; and
  • Analysis and measurement of online activities.

This workshop is ideal for people with a sound understanding of online marketing but who want to know more; those with experience in specific online areas who want to understand how different channels can be integrated; and people who have worked with online marketing for some time and would like to gain fresh approaches.

To register for an upcoming Websites, SEO/SEM & Google Analytics Workshop click here. 

If you are attending this workshop, it is not recommended that you also attend Working Smarter Online on the same day, as there is some duplication in materials presented. If your knowledge is at this higher level, there is no need to also attend that preliminary workshop.

If you are interested in organising a complimentary one-on-one eTourism Coaching Session or Digital Review, click here.

If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.