2019 Categories

Below are the categories for the 2019 Awards Program. Category Toolkits, including tips and suggestions of what to include in your answers, will be sent to entrants once they nominate.

NATIONAL CATEGORIES

Gold medallists in the following categories will progress to represent Western Australia at a national level.

1 | MAJOR TOURIST ATTRACTIONS

Sponsor: Tourism WA
This category recognises natural or built tourist attractions that attraction amongst the highest visitor numbers during the qualifying period for Western Australia.
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2 | TOURIST ATTRACTIONS

Sponsor: Hello Perth
This category recognises natural or built attractions that attract significant visitor numbers during the qualifying period for Western Australia.
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3 | MAJOR FESTIVALS & EVENTS

Sponsor: What's On
This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement.

This category is open to (but not limited to) sporting, arts, historical, cultural, literary, comedy, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance over 50,000 or recognised by the STO as a major event on their event calendar.
Download category questions. 

4 | FESTIVALS & EVENTS

Sponsor: Department of Local Government, Sport & Cultural Industries
This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement. This category is open to (but not limited to) sporting, arts, historical, cultural, literary, humorous, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance under 50,000 or NOT recognised by the STO as a major event on their event calendar.
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5 | ECOTOURISM

Sponsor: Parks and Wildlife Service
This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
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6 | CULTURAL TOURISM

Sponsor: Department of Local Government, Sport & Cultural Industries
This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.
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7 | QANTAS AWARD FOR ABORIGINAL & TORRES STRAIT ISLANDER TOURISM

Sponsor: Qantas & WAITOC
This category recognises Aboriginal and Torres Strait Islander tourism operations that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
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8 | SPECIALISED TOURISM SERVICES

Sponsor: Guru Productions
This category recognises tourism services/products that enhances the visitor experience. This category is open to businesses who provide a service or product that:

  • Integrates with other tourism products to enhance the visitor experience, OR
  • Directly provides a service or product to the visitor that enhances their visitor experience. 

Entrants in this category could include, tourism retail experiences, holiday accommodation management services, online information and booking system providers, member services, money exchange services, language and interpreter services, hire facilities, retail travel agents, wholesalers or inbound tourism operators. 
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9 | VISITOR INFORMATION SERVICES

Sponsor: RAC Parks & Resorts
This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.
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10 | BUSINESS EVENT VENUES

Sponsor: Perth Convention Bureau
This category recognises venues who provide high quality facilities specifically designed for business events (e.g. meetings, incentives, conferences and exhibitions).
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11 | MAJOR TOUR & TRANSPORT OPERATORS

Sponsor: Budget Car & Truck Rentals
This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual full time equivalent employees.
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12 | TOUR & TRANSPORT OPERATORS

Sponsor: Vanguard Press
This category recognises a significant contribution to tourism through combined provision of touring and transport services. It is open to businesses with fewer than 15 annual full time equivalent employees.
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13 | ADVENTURE TOURISM

Sponsor: RAC Parks & Resorts
This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.
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14 | DESTINATION MARKETING

Sponsor: Countrywide Publications
This category recognises creativity and innovation in fully integrated destination marketing activity/campaign (international or domestic) to attract visitors to a region/destination. The campaign can be a single promotional activity or a series of related promotions delivered by one organisation. The Campaign/Activity should:

  • Demonstrate innovation, creativity, results,
  • Attract key target markets of DMO, and
  • Include before and after key metrics that show results achieved from the campaign.

This category is open to Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, local government and marketing alliances delivering consumer marketing campaigns.
Download category questions. 

15 | TOURISM RESTAURANTS & CATERING SERVICES

Sponsor: Tourism WA
This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.
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16 | TOURISM WINERIES, DISTILLERIES & BREWERIES

Sponsor: Vanguard Press
This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.
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17 | CARAVAN & HOLIDAY PARKS

Sponsor: Caravan Industry Association WA
This category recognises tourism excellence in a caravan or holiday park. The focus of this award is on both the facilities and services that enhance the tourism experience. This category is open to caravan or holiday parks that offer cabin and tenting accommodation that meet a 3.5 minimum Caravan & Holiday Park Star Rating Standard.
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18 | HOSTED ACCOMMODATION

Sponsor: The Sunday Times
This category is open to hosted accommodation that offers a bed & breakfast, farm stay, cottage or other intimate accommodation experience and meets a minimum 3 Star Hosted Accommodation Star Rating Standard.
Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product. For companies that are managing multiple self-contained properties it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.
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19 | UNIQUE ACCOMMODATION

Sponsor: Bailiwick Legal
This category recognises a unique overnight accommodation experience with an included activity. (passive or active) The focus of this award is on the uniqueness of the tourism experience. This category is open to properties developed around unconventional accommodation infrastructure. Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.
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20 | SELF-CONTAINED ACCOMMODATION

Sponsor: Parks & Wildlife Service
This category recognises accommodation providing guests with non-serviced accommodation and the freedom of self-sufficiency. The focus of this award is on both the facilities and services that enhance the tourism experience. This category is open to accommodation experiences that meet a minimum 3 Star Self Catering Accommodation Star Rating Standard. For companies that are managing multiple self-contained properties, it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.
Download category questions. 

21 | STANDARD ACCOMMODATION

Sponsor: Commonwealth Bank
This category recognises all types of accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience. This category is open to accommodation experiences that meet a 3 Star Rating Standard in any Star Rating category.
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22 | DELUXE ACCOMMODATION

Sponsor: Quick Slip Frames
This category recognises all types of accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience. This category is open to accommodation experiences that meet a 4 or 4.5 Star Rating Standard in any Star Rating category.

Download category questions. 

23 | LUXURY ACCOMMODATION

This category recognises all types of accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience. This category is open to accommodation experiences that meets a 5 Star Rating Standard in any Star Rating category.
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24 | NEW TOURISM BUSINESS

Sponsor: Gallagher
This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Tourism businesses that have commenced a new product or opened new infrastructure during the qualifying period need to enter another category most applicable to the business.
Download category questions. 

25 | EXCELLENCE IN FOOD TOURISM

Sponsor: Tourism Australia
This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in Western Australia, featuring West Australian produce as the core component.
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WA ONLY CATEGORIES

Gold medallists in these categories will not progress to the National Awards.

26 | EXCELLENCE IN CHINESE TOURISM

Sponsor: China Ready & Accredited
This category recognises excellence in a tourism business’s ability to attract and service the China market in Western Australia.
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27 | EXCELLENCE IN TOURISM EDUCATION & TRAINING

Sponsor: Guru Productions
This category is open to individual tourism businesses and tourism education and other registered training providers working to raise professional standards within the tourism industry by delivering tourism training, including online.
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28 | EXCELLENCE IN LOCAL GOVERNMENT TOURISM

Sponsor: WA Local Government Super
This category is open to all local government authorities and recognises excellence in tourism planning, the provision of tourism facilities and services, marketing, event development and management, and the overall contribution made both locally and overall to their State/Territory’s tourism industry.
Download category questions. 

INDIVIDUAL AWARD CATEGORIES

SIR DAVID BRAND YOUNG ACHIEVER MEDAL

This medal is awarded to a person under the age of 30 working in the tourism industry. The winner will demonstrate an ongoing contribution to the positive image of tourism in WA.
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INDIVIDUAL EXCELLENCE IN CUSTOMER SERVICE

This Award is for an individual who demonstrates outstanding, high-quality, personable customer service in the course of their employment in the WA tourism industry.
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INDIVIDUAL EXCELLENCE IN ABORIGINAL TOURISM

This Award is for an individual who demonstrates an ongoing commitment to excellence in Aboriginal tourism through storytelling, culture sharing and the development of Aboriginal tourism businesses and the broader industry.
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FACET GOLDEN GUIDE AWARD

This category recognises the significant contribution quality tour guides make, in providing memorable experiences to visitors through interpretation of the natural and cultural environment in a responsible manner. Eligibility includes tour guides and coach captains working in the natural, cultural and heritage environments, in either a paid or volunteer capacity. Tour guides who work on multiple tours should preferably focus on one tour, but can provide examples from other tours in addressing the following criteria.
Download category questions.