Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia.
The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.
Tourism Council WA directly represents more than 1,800 private and public sector members across the tourism industry, including businesses in the aviation, accommodation, venues, hospitality, tours, attractions and events sectors. The Council is also the peak body for Western Australian regional and industry tourism associations.
The Council's united business, regional and industry membership endows Tourism Council WA with the collective voice of more than 3,000 businesses employing more than 75,000 people across Western Australia.
As the voice of industry, Tourism Council WA proudly represents members and promotes the value of tourism to the state economy, environment and the social fabric of local communities.
Tourism Council WA develops evidence-based industry policy on issues including: business regulation; marketing and events; parks and environment; planning and infrastructure; aviation and transport; and workforce development. The Council advocates its policy agenda to government and maintains an active public profile and media presence to communicate critical industry issues.
Industry Development and Accreditation
Tourism Council WA's industry development programs assist members to enhance their sustainability and profitability. The Council facilitates business and workforce development through training, workshops, site visits, online facilities and the professional team of state-based industry advisors.
The Quality Tourism Framework is a national business development program based on Quality Assurance principals. Accreditation is a vital industry asset designed to continually improve standards, market quality product and enhance the reputation of tourism destinations. Tourism Council WA delivers accreditation to more than 1,200 tourism businesses across the state.
Western Australian Tourism Awards
The Western Australian Tourism Awards is the most prestigious awards program in the industry, attracting fierce competition, widespread media coverage and strong consumer recognition. Each year, 900 guests gather in Perth to celebrate industry achievements at the Awards Gala dinner.
Industry Events and Networking
Throughout the year, Tourism Council WA also hosts industry networking events, including the Parliament House Function and Leaders Roundtable forums for members to discuss issues with Ministers and key decision makers.