THE BROADER TOURISM INDUSTRY
Tourism is a complex industry that involves a broad range of businesses, organisations and government agencies. They work together at different levels to deliver a complete tourism package. Each party in the chain contributes to the overall holiday experience of the customer - from initial destination marketing through to the ground level experience.
Each state and territory within Australia has its own government tourism agency which works to promote Australia as a tourism destination internationally. Within each state and territory there are a number of other organisations, such as Regional Tourism Organisations and Visitor Centres who work with the local tourism industry; and local government and state organisations to develop and market tourism in their local area.
THE TOURISM DESTINATION MARKETING HIERARCHY
TOURISM AUSTRALIA - Promotes Australia as a tourist destination
TOURISM WESTERN AUSTRALIA - Promotes Western Australia as a tourist destination
REGIONAL TOURISM ORGANISATIONS - Promotes one of five WA regions
VISITOR CENTRES AND TOURISM ASSOCIATIONS - Promotes their local region