Cross-Cultural Marketing

Why a Cross Cultural Marketing Service?

It was quoted by Harvard Business Review, that Marketing 101 does not work in Asia. The rationale behind this statement is that marketing personnel are often challenged by the lack of understanding in foreign markets and consumer behaviour, especially when attempts are made to replicate existing templates or models from home markets in foreign lands. In fact, what works at home may not work in another country.

Our Services:

Intlang offers integrated cross-cultural marketing and language services which are designed to help you bridge gaps in international business practice, and effectively reach out to target markets.

Our range of services include

  • Translation and Interpretation
  • Bilingual production (print materials, website, social media, mobile application)
  • Cross-cultural direct marketing, social media marketing and relationship marketing
  • Cross-cultural events and event services (including roadshows and community events)

Our clients are mainly WA tourism operators (hotels, airlines, food and beverage services, wineries, retails and other industry associations) who seek translation services and are in need of cross-cultural marketing solutions to bring their products and services to local Chinese consumer markets, and into China in the future.

Through engaging Intlang’s services, our tourism industry clients will be confident in:

  • Establishing a tailor-made Chinese market marketing strategy;
  • Having strong language, marketing and cultural support from Intlang to implement and monitor the market development, budget and sales;
  • Gradually and sustainably promoting their business to the target Chinese market;

At Intlang, our marketing solutions are tailor-made for each client, taking into consideration their learning, experience, market conditions and their vision in business.

For more information, please visit

Main contact person: Ms Gloria Zhang 0417 190 020 or

We are your best and most efficient cross-cultural marketing partner in WA.