AFL Tourism Workshop (Perth)

Workshops - South Perth

The new seating capacity at Optus Stadium means AFL matches can attract thousands of new interstate visitors to WA during the annual AFL season. In the 2018 AFL season, more than 66,000 people, including over 30,000 interstate visitors, travelled to Perth to watch the football, spending approximately $66 million. 

At the upcoming AFL Tourism Workshop, hear from Tourism WA on what the research reveals about the AFL tourist; Distinctly Tourism Management on how to participate in AFL tourism through wholesalers and packaging; VenuesLive for an update on Optus Stadium; and social media expert Meg Coffey (Coffey & Tea) on how to leverage social media to reach travellers. 

This workshop will cover:  

  • Understanding the AFL tourist;
  • Identifying opportunities to market your business to these travellers;
  • How to set up Facebook and Instagram ad campaigns;
  • How and what to hashtag;
  • Which clubs especially attract travellers and how to target them;
  • How your business can make the most of social media advertising; and 
  • Basic social media and SEO best practices, tips & tricks.
Jan 31, 2019
09:00 - 12:00
Metro Hotel Perth
61 Canning Highway
South Perth WA 6151
Dec 17, 2018 - Jan 25, 2019
Member price (inc. GST) $65.00
Non-Member price (inc. GST) $130.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.

AFL Tourism Workshop (Perth)

- South Perth

(inc. GST)