China Ready Marketing

Workshops - Perth

How can tourism businesses in Australia utilise the phenomenal communication and payment technologies used in China?

In this workshop, you can learn the basics of WeChat, and which type of account you could be using. You’ll learn how to add contacts, and how to communicate using this tool to potential agents and suppliers. You'll also hear from industry experts on the best way to work with China-approved ITOs. 

A recent study shows 84 per cent of people in China are willing and able to replace cash with mobile payment. WeChat Pay allows local merchants to receive payments to their Australian accounts within a shorter time frame and at a lower transaction cost than credit cards. Already more than 10,000 shops and restaurants in Australia are using the WeChat Pay system. You’ll get an understanding of how this and other payment platforms work and if it is right for your business.

This workshop is suited to anyone looking to expand their business in the China market, and is complemented by the China Ready Cross Cultural Training Workshop being held in the afternoon. Delegates attending both workshops on this day will receive a discount on registration. To receive the discount, click the register button and select “China Marketing AND China Ready” option.


Sherry Luo is the General Manager of Aus Highway Travel Services Pty Ltd (AHW), an inbound tour operator in Perth. AHW was established in 2015 and has been servicing the tourism market of inbound China, Hongkong and Taiwan for years. Sherry shifted from a career in accounting into the tourism industry with her husband and set up Aus Highway in 2015. 

Kah Kiat Hong is a China Marketing Expert at Most WA media, one of the fastest growing comprehensive national media and marketing companies, providing top quality news and commercial information towards the Chinese community in Western Australia. Most WA has also been committed to the Chinese and Australian culture exchange, pushing products and services from Western Australia into the Chinese market. 

Rei Seah is Tourism WA’s China, Indonesia & Emerging Markets - Market Manager, who will update on what Tourism WA is doing in market and what you need to know before targeting Chinese visitors.

Oct 23, 2019
08:30 - 12:30
Four Points by Sheraton Perth
707 Wellington Street
Perth WA 6000
Sep 25, 2019 - Oct 18, 2019
Member price (inc. GST) $90.00
Non-Member price (inc. GST) $180.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. Discounted Rate to attend both China Ready workshops on 23/10/19 is $150 for Members, $300 for Non-Members. By registering for this event you agree for your information to be shared with event partners at the discretion of TCWA. Only current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.


China Ready Marketing

- Perth

(inc. GST)