China Ready Marketing Workshop (Perth)

Workshops - Perth

How can tourism businesses in Australia utilise the phenomenal communication and payment technologies used in China?

In this workshop, you can learn the basics of WeChat, and which type of account you could be using. You’ll learn how to add contacts, and how to communicate using this tool to potential agents and suppliers. You'll also hear from industry experts on the best way to work with China-approved ITOs. 

A recent study shows 84 per cent of people in China are willing and able to replace cash with mobile payment. WeChat Pay allows local merchants to receive payments to their Australian accounts within a shorter time frame and at a lower transaction cost than credit cards. Already more than 10,000 shops and restaurants in Australia are using the WeChat Pay system. You’ll get an understanding of how this and other payment platforms work and if it is right for your business.

This workshop is suited to anyone looking to expand their business in the China market, and is complemented by the China Ready Cross Cultural Training Workshop being held in the afternoon. Delegates attending both workshops on this day will receive a discount on registration. To receive the discount, click the register button and select “China Marketing AND China Ready” option.


Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies. With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field. 

Rei Seah is Tourism WA’s China, Indonesia & Emerging Markets - Market Manager, who will update on what Tourism WA is doing in market and what you need to know before targeting Chinese visitors.

Mar 24, 2020
13:30 - 17:30
Four Points by Sheraton Perth
707 Wellington Street
Perth WA 6000
Dec 16, 2019 - Mar 16, 2020
Member price (inc. GST) $90.00
Non-Member price (inc. GST) $180.00
Price Detail Once registration is received, a confirmation email and tax receipt will be issued. Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.


China Ready Marketing Workshop (Perth)

- Perth

(inc. GST)