To June 2019, WA attracted 66,700 Chinese visitors, and it is a market showing strong growth up over 11.3% from the previous year. Visitor spend from this market places them at the top of the list, with a $280 million spend for this period.
China is no longer an emerging market, it’s one the primary markets for our state. With the language barrier and the cultural differences, the China market can be a daunting one for some small tourism businesses. This special workshop will help you understand the market and get your business ready for Chinese visitors. We will cover the basics of Chinese culture and traditions, as well as how to make small changes in your business to help meet their needs and expectations.
Once you’ve been through the in-depth workshop, you can complete a free assessment for individual China Ready & Accredited® Certification. Certified staff are an essential requirement for a business to then become China Ready & Accredited®.
This workshop will assist businesses to become ready to service the growing China market by understanding:
- Cross-cultural training for managers and service staff;
- Culture, history, traditions, and taboos;
- Meeting, greeting and serving;
- Expectations from accommodation, F&B and tourism services
- Language and names
This is an entry-level workshop ideal for business owners or managers looking to prepare their staff and business for Chinese visitors, and is complemented by the China Ready Marketing Workshop being held in the afternoon.
ABOUT THE TRAINER – TRACY ZHANG
Tracy Zhang is a PhD candidate and she holds an MA in Education and International Relations. Her current PhD research at Edith Cowan University focuses on international education and globalized education policy. She has extensive experience in developing and delivering corporate training programs for private, government and education sectors in both Australia and China. Tracy’s working areas focus on intercultural understanding, relationship building and the impact of the international mobility on tourism. Working closely with Tourism Council WA, Tracy has developed and delivered the China Ready Workshop since 2011, assisting more than 800 WA tourism industry personnel to gain a deeper understanding of Chinese culture and China market.
- Mar 24, 2020
- 08:30 - 13:00
Four Points by Sheraton Perth
707 Wellington StreetPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Dec 16, 2019 - Mar 16, 2020