China Ready Workshop (Perth)

Workshops - Perth

To June 2019, WA attracted 66,700 Chinese visitors, and it is a market showing strong growth up over 11.3% from the previous year. Visitor spend from this market places them at the top of the list, with a $280 million spend for this period.

China is no longer an emerging market, it’s one of the primary markets for our state. With the language barrier and the cultural differences, the China market can be a daunting one for some small tourism businesses. This special workshop will help you understand the market and get your business ready for Chinese visitors. We will cover the basics of Chinese culture and traditions, as well as how to make small changes in your business to help meet their needs and expectations.

Once you’ve been through the in-depth workshop, you can complete a free assessment for individual China Ready & Accredited® Certification. Certified staff are an essential requirement for a business to then become  China Ready & Accredited®.

This workshop will assist businesses to become ready to service the growing China market by understanding:

  •              Cross-cultural training for managers and service staff;
  •              Culture, history, traditions, and taboos;
  •              Meeting, greeting and serving;
  •              Expectations from accommodation, F&B and tourism services; and
  •              Language and names.

This is an entry-level workshop ideal for business owners or managers looking to prepare their staff and business for Chinese visitors.

Tracy Zhang is a PhD candidate and she holds an MA in Education and International Relations. Her current PhD research at Edith Cowan University focuses on international  education and globalized education policy. She has extensive experience in developing and delivering corporate training programs for private, government and education sectors in both Australia and China. Tracy’s working areas focus on intercultural understanding, relationship building and the impact of the international mobility on tourism. Working closely with Tourism Council WA, Tracy has developed and delivered the China Ready Workshop since 2011, assisting more than 800 WA tourism industry personnel to gain a deeper understanding of Chinese culture and China market.

Feb 05, 2020
08:30 - 13:00
Four Points by Sheraton Perth
707 Wellington Street
Perth WA 6000
Dec 13, 2019 - Jan 31, 2020
Member price (inc. GST) $140.00
Non-Member price (inc. GST) $280.00
Price Detail Once registration is received, a confirmation email and tax receipt will be issued. Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.


China Ready Workshop (Perth)

- Perth

(inc. GST)