Facebook for Business: Insights into Marketing for Tourism Workshop (Perth)

Workshops - Perth

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.

Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Topics include:

  • Facebook for Business: the basics;
  • Pages vs Groups;
  • Insights and analytics;
  • Content strategies;
  • Facebook offers and competitions;
  • Integrating third party apps;
  • An introduction to Facebook advertising and remarketing; and
  • Understanding Insights.

ABOUT THE TRAINER – MEG COFFEY
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.

She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.

DATE:
Feb 19, 2020
TIME:
08:30 - 12:30
VENUE:
Crowne Plaza Perth
LOCATION:
54 Terrace Road
Perth WA 6004
Australia
REGISTRATION DATE: (Open - Close)
Dec 13, 2019 - Feb 10, 2020
Member price (inc. GST) $90.00
Non-Member price (inc. GST) $180.00
Price Detail Once registration is received, a confirmation email and tax receipt will be issued. Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Sponsors

Facebook for Business: Insights into Marketing for Tourism Workshop (Perth)

- Perth

$180.00
(inc. GST)
Products: 
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