More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.
Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.
- Facebook for Business: the basics;
- Pages vs Groups;
- Insights and analytics;
- Content strategies;
- Facebook offers and competitions;
- Integrating third party apps;
- An introduction to Facebook advertising and remarketing; and
- Understanding Insights.
This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect. Continue to improve your Facebook knowledge at the Advanced Facebook Marketing for Tourism Workshop the following day.
ABOUT THE TRAINER – MEG COFFEY
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.
She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.
- Jun 16, 2020
- 09:00 - 12:30
Four Points by Sheraton Perth
707 Wellington StreetPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Dec 16, 2019 - Jun 08, 2020