Intermediate Social Media for Tourism Businesses Workshop (Busselton)

Workshops - Busselton

This is an intermediate workshop for participants who have been using at least one social media platform consistently for some time, and are looking to take their online presence to the next level.

If you have mastered the basics of using social media to promote your business, it’s time to take your presence to the next level. This workshop will dive deeper into using the main social media platforms more masterfully, including making use of analytics and other data, improving your content creation strategy, using advertising on social media effectively and more.

Topics will include:

  • Auditing your current use of social media to find successes and room for improvement
  • Understanding and interpreting analytics, insights and other data from your platform and developing a tracking system
  • Advanced content creation techniques including video, stories, and user-generated content
  • Optimising your use of advertising, with a focus on Facebook and Instagram promotions
  • Focusing on engaging with your audience using what you have learnt about them to date

ABOUT THE TRAINER - KAREN PRIEST

Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.

With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field. 

DATE:
May 19, 2021
TIME:
09:00 - 12:00
VENUE:
TBC
LOCATION:
TBC
Busselton WA 6280
Australia
REGISTRATION DATE: (Open - Close)
Dec 15, 2020 - May 17, 2021
Member price (inc. GST) $75.00
Non-Member price (inc. GST) $150.00
Price Detail Once registration is received, a confirmation email and tax receipt will be issued. Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Sponsors

Intermediate Social Media for Tourism Businesses Workshop (Busselton)

- Busselton

$150.00
(inc. GST)
Products: 
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