Marketing with Strategy Workshop (Margaret River)

- Margaret River

Starting a new business, or need to check yours is still up to date? Considering entering an Awards program?

A marketing plan is critical to ongoing business success. This hands-on workshop will help you develop an in-depth marketing plan and help you co-ordinate all your marketing efforts and ideas, and deliver the right products to your customers.

Topics covered in the workshop include:

  • How to analyse your market
  • Defining who your customer is
  • Knowing your competitors
  • Developing a planning framework
  • Financial analysis and budgeting
  • How to promote your business
  • The four P’s - product, price, place & promotion
  • Smart goal setting
  • Action your plan
  • Measuring your success

(This is an all-day session that includes lunch and coffee breaks)

Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.  


Supported by Royalties for Regions. 

May 15, 2018
09:00 - 16:00
Darby Park Serviced Residences
8 Turnbridge Street
Margaret River WA 6285
Mar 01, 2018 - May 11, 2018
Member price (inc. GST) $205.00
Non-Member price (inc. GST) $410.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.


Marketing with Strategy Workshop (Margaret River)

- Margaret River

(inc. GST)