Planning for Marketing Success Workshop (Albany)

This is an entry-level workshop ideal for business owners or marketing managers who are involved with marketing the business. 

Does your business have a marketing strategy? Even if you do, have you reviewed it given your focus for the foreseeable future should be on domestic visitors? If you don’t have a marketing strategy, you can fall into the trap of doing marketing on the fly, using ad-hoc tactics and not measuring success. This is not only inefficient, but often also ineffective.

A marketing plan is such an important tool, but many small business owners are intimidated and overwhelmed when it comes to creating one. Try thinking of your marketing plan as a road map for your business. Once in place, it can guide you through your business and marketing decisions and keep you on track to success.

This is a hands-on session designed to demystify the process and help you develop a marketing plan for your business. A well thought out marketing plan will help you understand your target market and ideal customer. The plan will become a framework to follow, mapping out your goals and how you plan to achieve them. Most importantly, this session will show you how to set smart goals, and to measure your success. 

The workshop covers the following topics:

• How to analyse your market
• Defining who your customer is
• Knowing your competitors
• SWOT Analysis
• Developing a planning framework
• Financial analysis and budgeting
• The four P’s - product, price, place & promotion
• SMART goal setting
• Actioning your plan
• Measuring your success

Due to the impact of COVID-19, this workshop will focus on domestic markets.

ABOUT THE TRAINER - KAREN PRIEST

Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.

With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field.