Planning for Marketing Success Workshop (Kununurra)

Workshops - Kununurra

Does your business have a marketing strategy? Lots of small businesses don’t – and they can fall into the trap of doing their marketing on the fly, using ad-hoc tactics and not measuring success. This is not only inefficient, but often also ineffective.

A marketing plan is such an important tool, but many small business owners are intimidated and overwhelmed when it comes to creating one. Try thinking of your marketing plan as a road map for your business. Once in place, it can guide you through your business and marketing decisions and keep you on track to success.

This is a hands-on session designed to demystify the process and help you develop a marketing plan for your business. A well thought out marketing plan will help you understand your target market and ideal customer. The plan will become a framework to follow, mapping out your goals and how you plan to achieve them. Most importantly, this session will show you how to set smart goals, and to measure your success.

The workshop covers the following topics:

  • How to analyse your market
  • Defining who your customer is
  • Knowing your competitors
  • SWOT Analysis
  • Developing a planning framework
  • Financial analysis and budgeting
  • The four P’s - product, price, place & promotion
  • SMART goal setting
  • Actioning your plan
  • Measuring your success

This is an entry-level workshop ideal for business owners or marketing managers who are involved with marketing the business.  The workshop explains how to create a marketing plan and offers practical tips and templates to take away.

ABOUT THE TRAINER - KAREN PRIEST

Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.

With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field. 

DATE:
Mar 18, 2020
TIME:
13:30 - 17:30
VENUE:
Kununurra Country Club Resort
LOCATION:
47 Coolibah Drive
Kununurra WA 6743
Australia
REGISTRATION DATE: (Open - Close)
Dec 16, 2019 - Mar 12, 2020
Member price (inc. GST) $100.00
Non-Member price (inc. GST) $200.00
Price Detail Once registration is received, a confirmation email and tax receipt will be issued. Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Sponsors

Planning for Marketing Success Workshop (Kununurra)

- Kununurra

$180.00
(inc. GST)
Products: 
-+