Does your business have a marketing strategy? Lots of small businesses don’t – and they can fall into the trap of doing their marketing on the fly, using ad-hoc tactics and not measuring success. This is not only inefficient, but often also ineffective.
A marketing plan is such an important tool, but many small business owners are intimidated and overwhelmed when it comes to creating one. Try thinking of your marketing plan as a road map for your business. Once in place, it can guide you through your business and marketing decisions and keep you on track to success.
This is a hands-on session designed to demystify the process and help you develop a marketing plan for your business. A well thought out marketing plan will help you understand your target market and ideal customer. The plan will become a framework to follow, mapping out your goals and how you plan to achieve them. Most importantly, this session will show you how to set smart goals, and to measure your success.
The workshop covers the following topics:
- How to analyse your market
- Defining who your customer is
- Knowing your competitors
- SWOT Analysis
- Developing a planning framework
- Financial analysis and budgeting
- The four P’s - product, price, place & promotion
- SMART goal setting
- Actioning your plan
- Measuring your success
This is an entry-level workshop ideal for business owners or marketing managers who are involved with marketing the business. The workshop explains how to create a marketing plan and offers practical tips and templates to take away.
ABOUT THE TRAINER – AMY GOUGH
Amy is the owner of Wanderlust Communications, a digital marketing and social media consultancy based in Perth. Amy is an experienced communications professional with a strong background in integrated public relations. Amy began her career in the UK working with travel and tourism brands including Stena Line, Welcome to Yorkshire and Co-op Travel and FMCG brand Morrisons Supermarkets. She then went on to work for one of the UK’s first social media agencies and managed accounts for Sony Ericsson, Silver Cross, Lee Cooper and the NHS. Since relocating to Western Australia in 2011, Amy has worked as the Marketing Manager for a large recreation centre and as General Manager for the Kalgoorlie Boulder Visitor Centre where she honed her tourism marketing skills. In 2014 Amy won the Kalgoorlie Boulder Chamber of Commerce and Industry Administration Employee of the Year Award and the GWN7 Golden i Award for Visitor Centre Leadership. Shortly after, she moved to Perth and set up Wanderlust Communications – a digital marketing consultancy specialising in the tourism industry. She has an Honors Degree in Public Relations, an Advanced Diploma in Management and a Cert IV in Training and Assessment.
- Mar 27, 2019
- 08:30 - 13:30
Four Points by Sheraton Perth
707 Wellington StPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Dec 01, 2018 - Mar 21, 2019