As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form. It is also much more trusted by your customer than an advert.
Your public profile is precious, and there are many ways in which you can gain free publicity for your business both on and offline. This workshop will help you understand how to craft a story and how to get it in front of the right people. We look at all media channels; including newspaper, TV, radio, websites, blogs and social media platforms. We will also cover the ways to work with Tourism Western Australia to host famils, and how to do it yourself.
The workshop covers the following topics:
- How to create a PR plan and define your objectives
- Generating publicity
- How to write a media release that gets results
- Managing negative publicity – the do’s and don’ts
- How to get your message to the media
- Using social media for media relations
- Media monitoring and measuring the results
- Hosting media
- Managing influencers
- Crisis management
This is an intermediate level workshop ideal for business owners or marketing managers looking to increase their knowledge about publicity and PR and implement new strategies for their business. The workshop covers the basics of PR and how to work with media and influencers. The workshop will focus on domestic-facing promotional activities due to the impact of COVID-19.
ABOUT THE TRAINER - KAREN PRIEST
Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.
Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.
With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field.
Tourism Council WA is working with our partner venues to ensure best practice hygiene and social distancing practices are adhered to during this workshop. If you are feeling unwell or have recently returned from interstate or overseas please do not attend this workshop.
- Jul 21, 2020
- 13:30 - 17:30
Four Points by Sheraton
707 Wellington StreetPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Jun 22, 2020 - Jul 16, 2020