As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form. It is also much more trusted by your customer than an advert.
Your public profile is precious, and there are many ways in which you can gain free publicity for your business both on and offline. This workshop will help you understand how to craft a story and how to get it in front of the right people. We look at all media channels; including newspaper, TV, radio, websites, blogs and social media platforms. We will also cover the ways to work with Tourism Western Australia to host famils, and how to do it yourself.
The workshop covers the following topics:
- How to create a PR plan and define your objectives
- Generating publicity
- How to write a media release that gets results
- Managing negative publicity – the do’s and don’ts
- How to get your message to the media
- Using social media for media relations
- Media monitoring and measuring the results
- Hosting media
- Managing influencers
- Crisis management
This is an intermediate level workshop ideal for business owners or marketing managers looking to increase their knowledge about publicity and PR and implement new strategies for their business. The workshop covers the basics of PR and how to work with media and influencers.
ABOUT THE TRAINER – DIANNE BORTOLETTO
Dianne Bortoletto is a specialist in media, PR, publicity, communication and content creation, and has worked with a range of clients from major public events to small & medium businesses, start-ups, not for profit and State Government. Dianne’s expertise is in tourism, major events, food and wine and motorsport.
She is also a freelance writer and had articles published in a number of travel magazines and online, including Luxury Travel, Your Margaret River Region magazine, OUTthere, Marque (BMW owners magazine) and Redbull.com and regularly posts on her blog travelletto.com. She has recently completed her Cert IV in Workplace Training & Assessment and is able to provide a wealth of knowledge, case studies and shared experiences in her workshops.
- Aug 28, 2019
- 13:30 - 17:30
Fraser Suites Perth
10 Adelaide TerraceEast Perth WA 6004Australia
- REGISTRATION DATE: (Open - Close)
- Jun 21, 2019 - Aug 19, 2019