Tourism Fundamentals Workshop (Broome)

Workshops - Broome

The tourism industry in Western Australia can be hard to get your head around, with more acronyms than you can shake a stick at. Do you know your TCWA from your TWA? How about your RTO from your ITO?  And what can they do for my business?

If you’re new to the industry, or you just feel like you need a refresher, then this is the workshop for you. The workshop gives you an introduction to the often complex tourism industry, so you know exactly where your business sits and how to maximise your networks. Having a more in-depth understanding of the tourism eco-system means you will have the tools needed to utilise your networks and contacts to help promote your business and attract more customers.

The workshop covers the following topics:

  •              The broader tourism industry
  •              Who’s who in the tourism Industry
  •              Tourism accreditation
  •              Western Australian Tourism Awards
  •              Your target markets
  •              Your elevator pitch
  •              Make your brochure leap off the rack
  •              Australian Tourism Data Warehouse
  •              Working with industry associations and government agencies
  •              Tourism distribution
  •              Industry rates and commissions
  •              Tourism trade and consumer shows
  •              Tourism industry research
  •              Tourism subscriptions

This is an entry-level workshop ideal for those who are new to the industry, or those who want a refresher about the broader industry and key ways in which they can utilise the network to promote and grow their business.

About the Trainer - Sally Hollis

Sally has worked in senior roles in the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, Executive Officer of Tourism Council Western Australia and National Manager of the Australian Tourism Accreditation Program Ltd. Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program.

Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program. Sally provides mentoring and business development assistance to WA tourism businesses. She sits on various industry management boards including, FACET, Araluen Botanic Park Foundation and the Gravity Discovery Centre. She is an academic supervisor and sessional lecturer at Murdoch Univeristy and is very passionate about delivering Customer Service and Tourism Development training for Tourism Council WA.

Mar 06, 2019
08:30 - 12:30
Cable Beach Club Resort & Spa
Cable Beach Road
Broome WA 6725
Dec 01, 2018 - Feb 28, 2019
Member price (inc. GST) $65.00
Non-Member price (inc. GST) $130.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.


Tourism Fundamentals Workshop (Broome)

- Broome

(inc. GST)