Tourism Fundamentals Workshop (Busselton)

Workshops - Busselton

The tourism industry in Western Australia can be hard to get your head around, with more acronyms than you can shake a stick at. Do you know your TCWA from your TWA? How about your RTO from your ITO?  And what can they do for my business?

If you’re new to the industry, or you just feel like you need a refresher, then this is the workshop for you. The workshop gives you an introduction to the often complex tourism industry, so you know exactly where your business sits and how to maximise your networks. Having a more in-depth understanding of the tourism eco-system means you will have the tools needed to utilise your networks and contacts to help promote your business and attract more customers.

The workshop covers the following topics:

  •              The broader tourism industry
  •              Who’s who in the tourism Industry
  •              Tourism accreditation
  •              Western Australian Tourism Awards
  •              Your target markets
  •              Your elevator pitch
  •              Make your brochure leap off the rack
  •              Australian Tourism Data Warehouse
  •              Working with industry associations and government agencies
  •              Tourism distribution
  •              Industry rates and commissions
  •              Tourism trade and consumer shows
  •              Tourism industry research
  •              Tourism subscriptions

This is an entry-level workshop ideal for those who are new to the industry, or those who want a refresher about the broader industry and key ways in which they can utilise the network to promote and grow their business.

Feb 21, 2019
13:30 - 17:30
Abbey Beach Resort
595 Bussell Hwy
Busselton WA 6280
Dec 01, 2018 - Feb 14, 2019
Member price (inc. GST) $65.00
Non-Member price (inc. GST) $130.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.


Tourism Fundamentals Workshop (Busselton)

- Busselton

(inc. GST)