The tourism industry in Western Australia can be hard to get your head around, with more acronyms than you can shake a stick at. Do you know your TCWA from your TWA? How about your RTO from your ITO? And what can they do for my business?
If you’re new to the industry, or you just feel like you need a refresher, then this is the workshop for you. The workshop gives you an introduction to the often complex tourism industry, so you know exactly where your business sits and how to maximise your networks. Having a more in-depth understanding of the tourism eco-system means you will have the tools needed to utilise your networks and contacts to help promote your business and attract more customers.
The workshop covers the following topics:
- The broader tourism industry
- Who’s who in the tourism Industry
- Tourism accreditation
- Western Australian Tourism Awards
- Your target markets
- Your elevator pitch
- Make your brochure leap off the rack
- Australian Tourism Data Warehouse
- Working with industry associations and government agencies
- Tourism distribution
- Industry rates and commissions
- Tourism trade and consumer shows
- Tourism industry research
- Tourism subscriptions
This is an entry-level workshop ideal for those who are new to the industry, or those who want a refresher about the broader industry and key ways in which they can utilise the network to promote and grow their business.
About the Trainer - Sally Hollis
Sally has worked in senior roles in the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, Executive Officer of Tourism Council Western Australia and National Manager of the Australian Tourism Accreditation Program Ltd. Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program.
Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program. Sally provides mentoring and business development assistance to WA tourism businesses. She sits on various industry management boards including, FACET, Araluen Botanic Park Foundation and the Gravity Discovery Centre. She is an academic supervisor and sessional lecturer at Murdoch Univeristy and is very passionate about delivering Customer Service and Tourism Development training for Tourism Council WA.
- Feb 07, 2019
- 13:30 - 17:30
Four Points by Sheraton Perth
707 Wellington StreetPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Dec 01, 2018 - Jan 31, 2019