Tourism Fundamentals Workshop (Perth)

Workshops - East Perth

The tourism industry in Western Australia can be hard to get your head around, with more acronyms than you can shake a stick at. Do you know your TCWA from your TWA? How about your RTO from your ITO?  And what can they do for my business?

If you’re new to the industry, or you just feel like you need a refresher, then this is the workshop for you. The workshop gives you an introduction to the often complex tourism industry, so you know exactly where your business sits and how to maximise your networks. Having a more in-depth understanding of the tourism eco-system means you will have the tools needed to utilise your networks and contacts to help promote your business and attract more customers.

The workshop covers the following topics:

  • The broader tourism industry
  • Who’s who in the tourism Industry
  • Tourism accreditation
  • Western Australian Tourism Awards
  • Your target markets
  • Your elevator pitch
  • Make your brochure leap off the rack
  • Australian Tourism Data Warehouse
  • Working with industry associations and government agencies
  • Tourism distribution
  • Industry rates and commissions
  • Tourism trade and consumer shows
  • Tourism industry research
  • Tourism subscriptions

This is an entry-level workshop ideal for those who are new to the industry, or those who want a refresher about the broader industry and key ways in which they can utilise the network to promote and grow their business.

About the Trainer - Sally Hollis

Sally Hollis has worked in senior roles within the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, the Executive Officer of Tourism Council WA and the National Manager of the Australian Tourism Accreditation Program Ltd. 

In addition to her passion for delivering Customer Service and Tourism Development training for Tourism Council WA, Sally sits on various industry management boards and is an academic supervisor and sessional lecturer at Murdoch University. 

Aug 27, 2019
08:30 - 12:30
Fraser Suites Perth
10 Adelaide Terrace
East Perth WA 6004
Jun 21, 2019 - Aug 19, 2019
Member price (inc. GST) $65.00
Non-Member price (inc. GST) $130.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.


Tourism Fundamentals Workshop (Perth)

- East Perth

(inc. GST)