The tourism industry in Western Australia can be hard to get your head around, with more acronyms than you can shake a stick at. Do you know your TCWA from your TWA? How about your RTO from your ITO? And what can they do for my business?
If you’re new to the industry, or you just feel like you need a refresher, then this is the workshop for you. The workshop gives you an introduction to the often complex tourism industry, so you know exactly where your business sits and how to maximise your networks. Having a more in-depth understanding of the tourism eco-system means you will have the tools needed to utilise your networks and contacts to help promote your business and attract more customers.
The workshop covers the following topics:
- The broader tourism industry
- Who’s who in the tourism Industry
- Tourism accreditation
- Western Australian Tourism Awards
- Your target markets
- Your elevator pitch
- Make your brochure leap off the rack
- Australian Tourism Data Warehouse
- Working with industry associations and government agencies
- Tourism distribution
- Industry rates and commissions
- Tourism trade and consumer shows
- Tourism industry research
- Tourism subscriptions
This is an entry-level workshop ideal for those who are new to the industry, or those who want a refresher about the broader industry and key ways in which they can utilise the network to promote and grow their business.
About the Trainer - Sally Hollis
Sally Hollis has worked in senior roles within the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, the Executive Officer of Tourism Council WA and the National Manager of the Australian Tourism Accreditation Program Ltd.
In addition to her passion for delivering Customer Service and Tourism Development training for Tourism Council WA, Sally sits on various industry management boards and is an academic supervisor and sessional lecturer at Murdoch University.
- Aug 27, 2019
- 08:30 - 12:30
TBCPerth WA 6000Australia
- REGISTRATION DATE: (Open - Close)
- Jun 21, 2019 - Aug 19, 2019