Websites, SEO/SEM & Analytics Workshop (Perth)

- Perth

SEO and SEM are hot topics for anyone involved in marketing, and one of the most cost-efficient ways to reach your target audience when they are ready to buy. Are you confident that you’re putting your $$ in the right place? Are you able to confidently see where your web visitors are coming from? This workshop is ideal as a refresher and to upgrade your skills in online marketing strategy, tailored especially for the tourism industry.

Topics covered in the workshop include:

  • Online marketing strategy
  • Website design and functionality
  • Search engine optimisation
  • Search engine marketing and online advertising tools and techniques
  • How to monitor your website stats through Google Analytics
  • Analysis and measurement of online activities

This workshop is ideal for people with a sound understanding of online marketing but want to know more.

Those with experience in specific online areas who want to understand how different channels be integrated.

People who have worked with online marketing for some time and would like to gain fresh approaches.

Note: You will need to bring a laptop and your Google Analytics log in for this session.

Meg Coffey is the state’s leading and most sought after social media trainer and public speaker.
She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth).
With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions, and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community, with several engagements as a speaker, lecturer, and panellist and has also been selected to judge several industry awards. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders.


Supported by Royalties for Regions.

Feb 14, 2018
08:30 - 12:30
Four Points by Sheraton
707 Wellington Street
Perth WA 6000
Nov 28, 2017 - Feb 09, 2018
Member price (inc. GST) $75.00
Non-Member price (inc. GST) $150.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.


Websites, SEO/SEM & Analytics Workshop (Perth)

- Perth

(inc. GST)