Your Tourism Business Online: Google, SEO & SEM Workshop (Perth)

Workshops - Perth

Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count.

As the online space becomes more crowded, it’s also more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.

The digital marketing landscape is always changing, and we’re keeping the industry up to date in 2020. Our new workshop can help you understand what makes a good website and give you helpful advice about creating, maintaining or updating your own.

We’ll help you understand and utilise search engine optimisation, search engine marketing, Google Analytics, organic ways to improve your search engine rankings and how to create really useful reports.

The workshop covers the following topics:

  • Benefits of Online Marketing
  • Components of Online Marketing
  • Distribution Channels
  • Email Marketing
  • Important Elements of a Website
  • Getting Started With SEO
  • Google Ads and remarketing
  • Google Analytics
  • Google My Business
  • Google Search Console
  • Managing and Monitoring Your Online Activities
  • Reporting
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • The GDPR & New Privacy Regulations

This workshop covers off a range of digital marketing tools and techniques; it stands alone from the social media workshops, but they complement each other perfectly.

This workshop is ideal for people with a sound understanding of online marketing but who want to know more; those with experience in specific online areas who want to understand how different channels can be integrated; and people who have worked with online marketing for some time and would like to gain fresh approaches.

It is recommended that attendees bring a laptop and their Google Analytics login details for this session.

ABOUT THE TRAINER – MEG COFFEY
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.

She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.

DATE:
Feb 18, 2020
TIME:
08:30 - 12:30
VENUE:
Crowne Plaza Perth
LOCATION:
54 Terrace Road
Perth WA 6004
Australia
REGISTRATION DATE: (Open - Close)
Dec 13, 2019 - Feb 10, 2020
Member price (inc. GST) $90.00
Non-Member price (inc. GST) $180.00
Price Detail Once registration is received, a confirmation email and tax receipt will be issued. Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Sponsors

Your Tourism Business Online: Google, SEO & SEM Workshop (Perth)

- Perth

$180.00
(inc. GST)
Products: 
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